Announces Exclusive Partnership

Brand X Group Announces Exclusive Partnership with Ambient Glow Technology

Where Innovation Meets Imagination — Lighting the Way Forward

Brand X Group is proud to announce an exclusive strategic partnership between Brand X Group – Sports Contracting Division and Ambient Glow Technology (AGT), marking a major milestone in the evolution of sports infrastructure and urban design in Qatar and the wider region.

This partnership brings together Brand X Group’s proven expertise in world-class sports facility construction with AGT’s c

 

utting-edge photoluminescent technology, introducing a new era of luminous jogging tracks and a diverse portfolio of innovative glow-in-the-dark products and applications.

At the heart of this collaboration lies a shared vision:
to transform ordinary spaces into inspiring experiences — bringing light where darkness once existed, and redefining how people interact with their surroundings, day and night.

A New Dimension of Sports & Urban Spaces

Through this exclusive agreement, Brand X Group will lead the design, supply, and application of AGT’s luminous solutions across:

  • Jogging and running tracks
  • Public parks and promenades
  • Sports facilities and recreational zones
  • Pathways, landscapes, and architectural features

These solutions are energy-free, sustainable, and visually striking, absorbing natural or artificial light during the day and emitting a soft, guiding glow at night — enhancing safety, aesthetics, and user experience without reliance on electricity.

Innovation with Purpose

Beyond visual appeal, luminous technologies play a growing role in:

  • Improving night-time visibility and wayfinding
  • Supporting sustainability and energy-reduction goals
  • Elevating urban identity through creative design

This partnership positions Brand X Group at the forefront of next-generation sports and public-realm innovation, reinforcing its commitment to delivering future-ready solutions aligned with Qatar’s vision for smart, sustainable development.

Lighting the Future

With creativity as its compass and innovation as its foundation, this collaboration signals more than a product launch — it represents a shift in how spaces are imagined, experienced, and remembered.

From darkness to light — Brand X Group and Ambient Glow Technology are illuminating the path forward.